Description

Digital Marketing Course:

1. Introduction to Digital Marketing
   • Understand the basics of digital marketing, its importance, and its key components like SEO, social media marketing, content marketing, and PPC.
   • Suggested Tool: Google Digital Garage’s free “Fundamentals of Digital Marketing” course for a comprehensive introduction.
2. Search Engine Optimization (SEO)
   • Learn how to optimize website content to rank higher on search engines. Topics include keyword research, on-page SEO, and link building.
   • Suggested Tool: Ahrefs or Google Keyword Planner for practical SEO research.
3. Social Media Marketing
   • Focus on marketing strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. Learn content planning, analytics, and engagement techniques.
   • Suggested Tool: Canva for creating engaging social media visuals, and Hootsuite for managing multiple accounts.
4. Content Marketing
   • Explore the importance of valuable, relevant content in attracting and retaining an audience. Includes blogging, video marketing, and content strategy.
   • Suggested Tool: BuzzSumo for finding trending content ideas and Grammarly for content writing.
5. Email Marketing
   • Covers strategies for email list building, creating email campaigns, and understanding email analytics to improve engagement.
   • Suggested Tool: Mailchimp or Sendinblue for creating and managing email campaigns.
6. Pay-Per-Click (PPC) and Google Ads
   • Learn to create ads on Google and other PPC platforms. This module covers keyword bidding, campaign creation, and ROI measurement.
   • Suggested Tool: Google Ads platform for hands-on PPC campaigns.
7. Analytics and Data Interpretation
   • Learn to track and measure campaign performance through analytics, helping optimize strategies based on data.
   • Suggested Tool: Google Analytics and Google Data Studio for comprehensive data analysis and reporting.
8. Affiliate Marketing
   • Discover how to promote products through affiliate networks, understand commission structures, and learn how to leverage content for affiliate earnings.
   • Suggested Tool: Amazon Associates or CJ Affiliate to understand real-world affiliate platforms.
9. Video Marketing
   • Explore platforms like YouTube and TikTok, learn video optimization strategies, and create compelling video content.
   • Suggested Tool: Adobe Premiere Pro for editing videos, and YouTube Creator Studio for managing and optimizing video content.
10. Ecommerce Marketing
    • Focus on strategies to promote products online, including product page optimization, sales funnels, and customer retention.
    • Suggested Tool: Shopify or WooCommerce for ecommerce platform management.
11. Influencer Marketing
    • Learn how to collaborate with influencers to amplify brand reach. This includes identifying the right influencers and measuring campaign success.
    • Suggested Tool: Influencer platforms like Upfluence or Aspire for influencer discovery and campaign management.
12. Building a Digital Marketing Portfolio
    • Throughout the course, compile a portfolio of your work, including case studies, project summaries, and analytics reports. This portfolio is essential for showcasing your skills to potential employers.